Hotel Engine Partner Spotlight: BWH Hotel Group
At Hotel Engine, we’re proud to partner with many of the leading hotel brands around the world. Today, we’re shining a light on one of our fantastic partners: BWH Hotel Group SM.
With brands like WorldHotelsTM Collection, Best Western® Hotels & Resorts, and SureStay® Hotel Group, this hotel partner has a lot to offer to Hotel Engine members.
We recently sat down with Alex Ferdinand, Senior Director of Worldwide Sales at BWH Hotel Group, to learn more about what makes BWH Hotel Group special and what travelers can expect when staying at one of their hotels! Read the full interview below.
What types of hotels does BWH Hotel Group offer?
With 17 brands and 4,700 hotels worldwide, from economy to luxury, we have the ideal solution for every Hotel Engine traveler. With options for every type of stay, whether long or short, BWH Hotel Group delivers a quality guest experience with the service and amenities you can trust while traveling for business. Guests will find added convenience by staying at one of our many full-service hotels offering onsite restaurants, lounges, fitness facilities, and business centers.
Where are your hotels located?
Our hotels are located in over 100 countries and territories around the globe, with significant distribution in North America, Asia, and Europe.
What is your biggest/most important company value?
At BWH Hotel Group, our focus is on exceptional service, great value, and a rewarding stay each and every time. Our variety of hotel products ensures each stay is tailored to meet the needs of every traveler.
Tell us about your loyalty program?
We believe strong and rewarding loyalty programs are vital for attracting and retaining our customers. Consumers have many choices and they are looking for loyalty programs that are easy, rewarding and meaningful.
Nearly 40 million travelers are members of the our award-winning Best Western Rewards® (BWR®) program, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. So Hotel Engine clients can collect and save points for a big vacation or gift item. Additionally, BWR members receive exclusive member rates and instant rewards and incentives. I also encourage Hotel Engine users to check out our BWR Status Match… No Catch® program – where Best Western will instantly match a guest’s Elite Status with any other hotel loyalty program, for free.
We also offer endless discovery with our WorldHotels Rewards℠ program. Guests of WorldHotels properties can enjoy exclusive access and privileges at many of our upscale, independent hotels worldwide, as well as members-only oﬀers, such as room upgrades and more.
Why are your hotels great for business travel?
Many of our hotels offer business centres, fitness facilities, on-site restaurant and lounges, Wi-Fi, and award-winning breakfast offerings. We also have many hotels situated in city center areas, airport locations, and business parks.
Have your hotels won any awards?
BWH Hotel Group continues to set industry records regarding awards and accolades, including 52 percent of Best Western-branded hotels in North America earning a TripAdvisor® Certificate of Excellence award in 2019, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category.
In 2019, Best Western Premier® was named #1 in the upscale segment in the J.D. Power 2019 North America Hotel Guest Satisfaction Study. BWH Hotel Group has also won 11 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s 60 million members in the U.S. and Canada.
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Collin Varner leads the partner marketing efforts at Hotel Engine. Day-to-day, his focus is on attracting new hotel partners to come onto the Hotel Engine platform, while creating opportunities to market to our key partner hotels to our customers. A Colorado native, Collin enjoys the many activities Colorado has to offer, including climbing its tallest peaks, as well as traveling abroad.