Denver CEO Dares Others to Dye Hair Pink for Breast Cancer Awareness

Audrey Fairbrother
October 2, 2017
Denver CEO Dares Others to Dye Hair Pink for Breast Cancer Awareness

Elia Wallen, founder and CEO of Travelers Haven and Hotel Engine, joins the American Cancer Society’s Real Men Wear Pink campaign for October.

DENVER (September 21, 2017) – To join the fight against breast cancer, Elia Wallen, founder and CEO of Denver-based Travelers Haven and Hotel Engine, is challenging those at 25+ companies to temporarily dye their hair pink and/or donate to the American Cancer Society.

Companies and individuals can visit Wallen’s Real Men Wear Pink profile page to donate $100 or more toward his $2,500 goal. Hair dye participants are encouraged to post a photo on social media using the hashtag #RealMenWearPink to show off their pink locks and spread support for the cause.

Wallen hopes his competitive entrepreneurial spirit will help drive more attention to breast cancer awareness through this fun, engaging campaign. The more posts and shares on social media, the more money we’ll raise to help fight this terrible disease.

For Wallen, this is more than just a fun way to raise funds. About five years ago, his grandmother was diagnosed with breast cancer. A few years later, his cousins, who are in their early twenties, were also diagnosed. Having survivors in his family keeps this cause near and dear to Wallen’s heart.

Wallen is proud to be an ambassador for the Real Men Wear Pink campaign. To further give back to the cause, Hotel Engine is currently working on a program with the American Cancer Society to help offset patient lodging costs.

The goal is $2,500, but we hope to reach $10,000 or more by involving the City of Denver and beyond.

**For interviews or segment opportunities, please contact Devin Negrete at 816-521-1536.**

About Travelers Haven

Founded in 2008, Travelers Haven is one of the largest corporate housing company in the United States. The tech-enabled, full-service housing firm manages every aspect of the short-term housing process as a complimentary service for participants. The Denver-based company is guided by the needs of its customers and works to save them and their travelers money, time and stress. Travelers Haven offers the best rates in the industry, unparalleled support and a complete suite of tools and features to inform and optimize every housing program. For more details, go to

Travelers Haven and the Travelers Haven logo are registered trademarks in the U.S. All other trademarks are the property of their respective owners. ® 2013 Travelers Haven, LLC. All rights reserved. CST #4323436.

About Hotel Engine

Hotel Engine® is a free and exclusive members-only hotel booking platform that specializes in connecting businesses, organizations and their affiliates to wholesale hotel rates. The digital platform and mobile app save members an average of 26% off public rates at more than 150,000 hotels across the globe. Hotel Engine’s extensive wholesaler partner network; intuitive technology; and superior 24/7, U.S.-based customer support enable the company to offer unrivaled discounts and service to meet all lodging needs.

Hotel Engine and the Hotel Engine logo are registered trademarks in the U.S. All other trademarks are the property of their respective owners. ® 2017 Hotel Engine, LLC. All rights reserved.  

About Real Men Wear Pink

Real Men Wear Pink was born out of a desire for men to have a unique way to help in the fight against breast cancer. Real Men Wear Pink gives communities the opportunity to nominate local male leaders to spearhead fundraising efforts for the American Cancer Society’s breast cancer initiatives. These initiatives include promoting early detection and prevention, funding groundbreaking research, and giving patients support wherever and whenever they need it. Because of the passion of supporters like you, Real Men Wear Pink is helping to save more lives from breast cancer.

© 2017 American Cancer Society, Inc. All rights reserved. The American Cancer Society is a qualified 501(c)(3) tax-exempt organization.

Audrey Fairbrother
Article written by
Audrey Fairbrother

Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine's audience and cultivating the company's brand voice.

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